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MARKETING

Degrees

Associate In Arts Degree In Marketing

Required courses | Semester at a Glance


Associate In Arts Degree In Marketing

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or Business G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Associate In Arts Degree In Marketing

Semester 1
Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
General Education – TBD

Semester 2
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
General Education – TBD

Semester 3
Management G155 – Customer Service – 3 units

One course from:
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G110 – Elements of Management – 3 units
General Education – TBD

Semester 4
General Education – TBD

Major Total: 18 units
GWC GE Pattern, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units

Certificates

Marketing Certificate Of Achievement

Required courses | Semester at a Glance


Marketing Certificate Of Achievement

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Marketing Certificate Of Achievement

Semester 1
Business G100 – Intro to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units

Semester 2
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units

Semester 3
Management G155 – Customer Service – 3 units

Choose one course from the following:
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G110 – Elements of Management – 3 units

Total Units: 18

Course Descriptions

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The Business Department offers classes in other disciplines. Please see classes in Accounting, Business, and Management sections.

MARKETING G100 – 3 Units
Course Outline (opens new window)
Principles of Marketing
A survey of the functions of business activity relative to the distribution of goods and services. Studies include retail and wholesale distribution channels, market functions, policies, promotion, pricing, research, product development, and consumer behavior. Lecture. Letter grade only. Transferable to CSU.

MARKETING G135 – 3 Units
Course Outline (opens new window)
Retail Management
Studies deal with the operations of an established retail business. Problems of merchandising (buying, pricing, stock control, credit control, public, and personnel relations) are considered. Emphasis is placed upon solution of actual retail problems. Lecture. Letter grade only. Transferable to CSU. May not be offered each semester.

MARKETING G140 – 3 Units
Course Outline (opens new window)
Internet Marketing – e-Commerce
(Formerly known as: E-Commerce—Selling On The Internet)
This course examines internet marketing and electronic commerce, how it is conducted and managed, its major opportunities, limitations, issues, and risks. It also explores inter-disciplinary topics in internet marketing and electronic commerce that have increasing importance in both business-to-consumer and business-to-business processes. Pertinent issues include web protection, social media marketing, internet commerce, online security, and virus protection. Lecture. Optional pass/no pass grade. Transferable to CSU.

MARKETING G157 – 1.5 Units
Course Outline (opens new window)
Market Research for Small Business
This course is designed to enable those who are interested in launching their own business to inexpensively research their potential customers and determine the best way to satisfy their customer’s needs. Understanding the market and target customer(s) is a critical success factor for any business. Lecture. Optional pass/no pass grade. Transferable to CSU.

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