Marketing Certificate Of Achievement

Required courses | Semester at a Glance


Marketing Certificate Of Achievement

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Marketing Certificate Of Achievement

Semester 1
Business G100 – Intro to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units

Semester 2
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units

Semester 3
Management G155 – Customer Service – 3 units

Choose one course from the following:
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G110 – Elements of Management – 3 units

Total Units: 18