MARKETING G100 - 3 Units
Principles of Marketing
A survey of the functions of business activity relative to the distribution of goods and services. Studies include retail and wholesale distribution channels, market functions, policies, promotion, pricing, research, product development, and consumer behavior. Lecture. Letter grade only. Transferable to CSU.
MARKETING G135 - 3 Units
Studies dealing with the operations of an established retail business. Problems of merchandising (buying, pricing, stock control, credit control, public and personnel relations) are considered. Emphasis is upon solution of actual retail problems using the case method. Lecture. Letter grade only. Transferable to CSU.May not be offered each semester.
MARKETING G140 - 3 Units
Internet Marketing - e-Commerce
(Formerly known as: E-Commerce--Selling On The Internet)
This course examines internet marketing and electronic commerce, how it is conducted and managed, its major opportunities, limitations, issues, and risks. It also explores inter-disciplinary topics in internet marketing and electronic commerce that have increasing importance in both business-to-consumer and business-to-business processes. Pertinent issues include web protection, social media marketing, internet commerce, online security, and virus protection. Lecture. Optional pass/no pass grade. Transferable to CSU.
MARKETING G185 - 3 Units
An examination of the environment and operations of global marketing, including the international marketing mix; product, pricing, placement and promotion, as well as emerging issues in international trade, such as the globalization of markets, standardization vs. adaptation and the cultural environment of business. Lecture. Optional pass/no pass grade. Transferable to CSU.