Marketing Major
This major provides students with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.
Major Requirements: 9 courses totaling 23 units
Required courses:
Business G100 Introduction to Business - 3 Units
Business G139 Business Communications - 3 Units
Marketing G100 Principles of Marketing - 3 Units
Management G115 Behavioral Management - 3 Units
Management G140 Organization and Professional Values/Ethics - 2 Units
Business G170 Introduction to Business Software Solutions - 3 Units
Management G174 U.S. Physical Distribution and Logistics - 3 Units
Marketing G185 International Marketing - 3 Units
Marketing G186 International Marketing and the Internet - 3 Units