office meeting

MANAGEMENT, MARKETING, and SMALL BUSINESS

The Management Department offers courses for transfer students as well as working students seeking additional professional skills. The course offerings range from the general management to specialized areas such as human resources, organizational behavior, and entrepreneurial studies.

Given the broad nature of the management discipline, individuals with a management background may be employed in vastly different occupations. Some can be floor managers, while others are high-level financial analysts at a Wall Street firm. The education requirements and pay scales of these occupations are also quite different, yet both can have a degree in management.

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

The Marketing major at GWC provides you with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

Associate in Arts Degree in Management

Required courses | Semester at a Glance

Associate in Arts Degree in Retail Management and Entrepreneurship

Required courses | Semester at a Glance


Associate in Arts Degree in Management

This program is designed for students who wish to expand their job skills and those who are seeking to advance to supervisory or management positions in their current place of employment.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Define and describe the functions of management.
  • Increase one’s leadership and teamwork skills.
  • Develop analytical skills for gathering, organizing, and utilizing information to meet situational demands.
  • Enhance communication skills for managerial effectiveness.
Required courses

Business G100 – Introduction to Business – 3 units
Management G110 – Elements of Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Management G140 – Business and Organizational Ethics – 3 units
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units

Electives: choose 2 courses from the following list:
Management G111 – Human Resources Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Small Business Ownership and Management – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units

Total units: 21 units
GE Pattern: GWC AA, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units


Semester at a Glance – Associate in Arts Degree in Management

Semester 1
Business G100 – Introduction to Business – 3 units
Management G110 – Elements of Management – 3 units
General Education – TBD

Semester 2
Management G140 – Business and organizational Ethics – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
General Education – TBD

Semester 3
Business G130 – Intro to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

One course from:
Management G111 – Human Resources Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Starting a Business – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units
General Education – TBD

Semester 4
One course from:
Management G111 – Human Resources Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Starting a Business – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units
General Education – TBD

Major Total: 21 units
GE Pattern: GWC AA, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units


Associate in Arts Degree in Retail Management and Entrepreneurship

This curriculum provides students with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing 4-year business and marketing degrees. The program is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Explain how marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities.
  • Describe how marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company’s objectives.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
Required courses

Business G139 or G130 – Business Communication or Introduction to Business Writing – 3 units
Computer Science G130 Survey Of Computer Science/Information Technology – 4 units
Management G110 – Elements of Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Marketing G100 – Principles of Marketing – 3 units
Management G155 – Customer Service – 3 units
Management G152 – Starting a Business – Entrepreneurial Small Business – 3 unit

Total units: 22


Semester at a Glance – Associate in Arts Degree in Retail Management and Entrepreneurship

Semester 1
Marketing G100 – Principles of Marketing – 3 units

Business G130 – Intro to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

General Education – TBD

Semester 2
Management G110 – Elements of Management – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
General Education – TBD

Semester 3
Management G155 – Customer Service – 3 units
Management G152 – Small Business Ownership and Management – 3 units
General Education – TBD

Semester 4
Computer Science G130 – Survey of Computer Science – 4 units
General Education – TBD

Major Total: 22 units
GWC GE Pattern, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units

Management Certificate Of Achievement

Required courses | Semester at a Glance

Human Resources Management Certificate Of Achievement

Required courses | Semester at a Glance

Retail Management Certificate Of Achievement

Required courses | Semester at a Glance

Entrepreneurship And Small Business Management Certificate Of Achievement

Required courses | Semester at a Glance


Management Certificate Of Achievement

This program is designed for students who want to expand their job skills and those who are seeking to advance to supervisory or management positions in their current place of employment.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Define and describe the functions of management.
  • Increase one’s leadership and teamwork skills.
  • Develop analytical skills for gathering, organizing, and utilizing information to meet situational demands.
  • Enhance communication skills for managerial effectiveness.
Required courses

Business G100 – Introduction to Business – 3 units
Management G110 – Elements of Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Management G140 – Business and Organizational Ethics – 3 units
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units

Electives: choose 2 courses from the following list:
Management G111 – Human Resources Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Small Business Ownership and Management – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units

Total units: 21


Semester at a Glance – Management Certificate Of Achievement

Semester 1
Business G100 – Intro to Business – 3 units
Management G110 – Elements of Management – 3 units

Semester 2
Management G115 – Essentials of organizational Behavior – 3 units
Management G140 – Business and organizational Ethics – 3 units

Semester 3
Business G130 – Intro to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Choose one course from the following:
Management G111 – Human Resource Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Starting a Business – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units

Semester 4
Choose one course from the following:
Management G111 – Human Resource Management – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G152 – Starting a Business – 3 units
Management G155 – Customer Service – 3 units
Marketing G135 – Retail Management – 3 units

Total Units: 21


Human Resources Management Certificate Of Achievement

This program is designed for students who wish to study or pursue careers in the human resources field.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Obtain a general knowledge of the human resources function, including pertinent laws and regulations.
  • Explore theoretical, practical, and strategic approaches to human resources management.
Required courses

Management G111 – Human Resources Management – 3 units
Accounting G110 – Payroll Accounting and Taxation – 3 units

Choose 2 courses from the following list:
Business G108 or G110 – Legal Environment of Business or Business Law – 3 units
Management G110 – Elements of Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G140 – Business and Organizational Ethics – 3 units

Total units: 12


Semester at a Glance – Human Resources Management Certificate Of Achievement

Semester 1
Management G111 – Human Resources Management – 3 units

One course from:
Business G108 – Legal Environment of Business – 3 units
or
Business G110 – Business Law – 3 units

Management G110 – Elements of Management – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G140 – Business and organizational Ethics – 3 units

Semester 2
Accounting G110 – Payroll Accounting and Taxation – 3 units

One course from:
Business G108 – Legal Environment of Business – 3 units
or
Business G110 – Business Law – 3 units

Management G110 – Elements of Management – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G140 – Business and organizational Ethics – 3 units

Total Units: 12

Retail Management Certificate Of Achievement

This Retail Management Certificate, designed in collaboration with industry leaders, prepares individuals for promotion in management in the retail field. This program is also intended to help students develop an understanding of the retail manager’s job and the requirements for success in the field.

The certificate is designed to prepare current and future retail employees for the fast-paced challenges in a competitive industry. This certificate includes business essentials such as accounting and marketing, and also emphasizes the “soft skills” of behavioral management and communication required for career success. Completion of the Retail Management certificate enhances the opportunity for entry employment as well as advancement in a retail career.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Develop a business plan for a small business which will include a mission statement, organizational structure, financial plan, cost analysis, and logistics and supply chain management.
  • Develop guidelines for customer service for both suppliers and customers.
  • Incorporate business solutions software to logistics and supply chains.
  • Develop employment guidelines following Federal policies governing affirmative action and the American Disabilities Act.
Required courses

Accounting G100 – Accounting for Small Business – 3 units
Business G139 or G130 – Business Communication or Introduction to Business Writing – 3 units
Computer Science G130 – Survey of Computer Science/Information Technology – 4 units
Management G110 – Elements of Management – 3 units
Management G111 – Human Resources Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units

Total units: 28.0


Semester at a Glance – Retail Management Certificate Of Achievement

Semester 1
Accounting G100 – Introduction to Accounting – 3 units
Business G150 – Business Math – 3 units

Business G130 – Intro to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Semester 2
Management G110 – Elements of Management – 3 units
Management G111 – Human Resources Management – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
Marketing G100 – Principles of Marketing – 3 units

Semester 3
Computer Science G130 – Survey of Computer Science – 4 units
Marketing G135 – Retail Management – 3 units

Total Units: 28


Entrepreneurship And Small Business Management Certificate Of Achievement

This curriculum is designed for students seeking to start, manage, and successfully run their own small businesses. The program is suited for students who are working and wish to move into management positions in their present jobs or who wish to open their own businesses.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Develop the necessary skills to start, manage, and successfully run a small business, including start-up procedures, management, marketing, leadership, and finances.
  • Develop strategic planning and effective decision making processes necessary to start and run a successful business.
  • Assess a company’s internal strengths, weaknesses and organizational culture against the opportunities and threats in the external environment.
  • Identify key functions, skills, and competitive goals to be successful in today’s business landscape.
  • Develop skills in leadership, communication, team-building, problem- solving, and motivation.
Required courses

Business G100 or G153 – Introduction to Business or Writing an Effective Business Plan – 3 or 1.5 units
Management G152 – Small Business Ownership and Management – 3 units
Management G155 – Customer Service – 3 units
Marketing G100 – Principles of Marketing – 3 units
Business G108 or G110 – Legal Environment of Business or Business Law – 3 units
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units
Accounting G100 or G235 – Accounting For Small Business or QuickBooks – 3 units

Electives: choose one course from the following list
Accounting G215 – Internal Control Compliance – 3 units
Business G121 – Personal Finance – 3 units
Business G210 – Securities and Investments – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – eCommerce – 3 units

Electives: choose one course from the following list
Management G110 – Elements of Management – 3 units
Management G111 – Human Resources Management – 3 units
Management G115 – Essentials of Organizational Behavior – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G140 – Business and Organizational Ethics – 3 units

Total units: 25.5 to 27


Semester at a Glance – Entrepreneurship And Small Business Management Certificate Of Achievement

Semester 1
Business G100 – Intro to Business – 3 units
or
Business G153 – Writing an Effective Business Plan – 3 units

Management G152 – Starting a Business – 3 units

One course from:
Accounting G215 – Internal Control Compliance – 3 units
Business G121 – Personal Finance – 3 units
Business G210 – Securities and Investments – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units

Semester 2
Business G108 – Legal Environment of Business – 3 units
or
Business G110 – Business Law – 3 units

Marketing G100 – Principles of Marketing – 3 units

Semester 3
Accounting G100 – Accounting for Small Business – 3 units
or
Accounting G235 – QuickBooks – 3 units

One course from the following:
Management G110 – Elements of Management – 3 units
Management G111 – Human Resources Management – 3 units
Management G115 – Essentials of organizational Behavior – 3 units
Management G130 – Team Building and Group Dynamics – 3 units
Management G140 – Business and organizational Ethics – 3 units

Semester 4
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G155 – Customer Service – 3 units

Total Units: 25.5-27

Associate In Arts Degree In Marketing

Required courses | Semester at a Glance

Marketing Certificate Of Achievement

Required courses | Semester at a Glance


Associate In Arts Degree In Marketing

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or Business G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Associate In Arts Degree In Marketing

Semester 1
Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
General Education – TBD

Semester 2
Marketing G135 – Retail Management – 3 units
Marketing G140 – Digital Marketing and Electronic Commerce – 3 units
General Education – TBD

Semester 3
Management G155 – Customer Service – 3 units

One course from:
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G110 – Elements of Management – 3 units
General Education – TBD

Semester 4
General Education – TBD

Major Total: 18 units
GE Pattern: GWC AA, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units

Marketing Certificate Of Achievement

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Digital Marketing and Electronic Commerce – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Marketing Certificate Of Achievement

Semester 1
Business G100 – Intro to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units

Semester 2
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units

Semester 3
Management G155 – Customer Service – 3 units

Choose one course from the following:
Business G130 – Introduction to Business Writing – 3 units
or
Business G139 – Business Communication – 3 units

Management G110 – Elements of Management – 3 units

Total Units: 18

To view all courses (opens new window)

The Business Department offers classes in other disciplines. Please see classes in Accounting, Business, and Marketing sections.

MANAGEMENT G110 – 3 Units
Course Outline (open new window)
Elements of Management
This course covers the framework of management principles and explores the functional roles of planning, organizing, leading, and controlling within business organizations. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G111 – 3 Units
Course Outline (open new window)
Human Resources Management
Employment, wages and salary, and labor relations are explored from the viewpoint of employees and first-line supervision. Practical handling of a variety of typical personnel problems encountered in business and industry are simulated through the use of role playing. An objective of this course is to provide an unbiased consideration of labor and management problems in industry and to show the need for cooperation. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G115 – 3 Units
Course Outline (open new window)
Essentials of Organizational Behavior
(Formerly known as: Behavioral Management)
Emphasis will be placed on the application of behavioral science approach to management and employer/employee relationships. Various psychological principles which affect employee motivation and productivity will be explored in depth. Also included will be experiential exercises and role-playing. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G130 – 3 Units
Course Outline (open new window)
Team Building and Group Dynamics
Students are led through all aspects of team formation and management, such as goal setting, assessment, mid-course correction, and closure. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G140 – 3 Units
Course Outline (open new window)
Business and Organizational Ethics
This course introduces students to the ethical concepts that are relevant to resolving moral issues in business, including development of reasoning and analytical skills needed to apply ethical concepts to business decisions. Identification of the moral issues involved in the management of specific problem areas in business and an examination of the social and natural environments within which moral issues in business arise are also emphasized. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G152 – 3 Units
Course Outline (open new window)
Starting a Business – Entrepreneurial Small Business
(Formerly known as: Small Business Ownership and Management)
This course covers the basics of planning and starting a new business including personal and organizational readiness, entrepreneurship options and opportunities, business idea development and analysis, business plan development, funding and support resources, and new business launch. Lecture. Letter grade only. Transferable to CSU.

MANAGEMENT G155 – 3 Units
Course Outline (open new window)
Customer Service
(Formerly known as: Customer Service for the 21st Century)
This course covers the skills, strategies, and techniques required in the 21st century for developing, improving, and delivering quality customer service to attract new customers, retain existing customers, and increase overall profitability within an organization. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G162 – 3 Units
Course Outline (open new window)
Managing a Small Business
This course covers the concepts, operations, and approaches for managing a small business. Content areas include planning and budgeting, accounting basics, marketing and promotion, employee and contractor management, inventory management, risk management, and business growth and improvement. Lecture. Letter grade only. Transferable to CSU.

MANAGEMENT G163 – 1.5 Units
Course Outline (opens new window)
Basic Accounting Concepts for Small Business
(Same as: Accounting G163)
This course teaches small business owners to perform basic accounting functions such as managing receivables and payables, bank reconciliations, and financial statements. The course also equips small business owners with the ability to read and understand financial statements in order to analyze operational performance, evaluate financial condition, and assess certainty of future cash flows. This course will also provide information for developing start-up cost estimates and financial projections. Lecture. Optional pass/no pass grade. Transferable to CSU.


MARKETING G100 – 3 Units
Course Outline (opens new window)
Principles of Marketing
A survey of the functions of business activity relative to the distribution of goods and services. Studies include retail and wholesale distribution channels, market functions, policies, promotion, pricing, research, product development, and consumer behavior. Lecture. Letter grade only. Transferable to CSU.

MARKETING G135 – 3 Units
Course Outline (opens new window)
Retail Management
Studies deal with the operations of an established retail business. Problems of merchandising (buying, pricing, stock control, credit control, public, and personnel relations) are considered. Emphasis is placed upon solution of actual retail problems. Lecture. Letter grade only. Transferable to CSU. May not be offered each semester.

MARKETING G140 – 3 Units
Course Outline (opens new window)
Internet Marketing – e-Commerce
(Formerly known as: E-Commerce—Selling On The Internet, Internet Mark)
This course examines digital marketing and electronic commerce – how they are conducted and managed, as well as major opportunities, limitations, issues, and risks. The course also explores electronic commerce strategy, social and mobile marketing, online security, and how to develop an electronic commerce presence in both business-to-consumer (B2C) and business-to-business (B2B) models. Lecture. Optional pass/no pass grade. Transferable to CSU.

MARKETING G157 – 1.5 Units
Course Outline (opens new window)
Finding and Knowing Your Customer
(Formerly known as: Market Research for Small Business)
This course is designed to enable those who are interested in launching their own business to inexpensively research their potential customers and determine the best way to satisfy their customer’s needs. Understanding the market and target customer(s) is a critical success factor for any business. Lecture. Optional pass/no pass grade. Transferable to CSU.

MARKETING G167 – 1.5 Units
Course Outline (opens new window)
Marketing and Social Media for Entrepreneurs
This course is designed to enable new and existing small business owners with concepts and strategies to market their idea or business using social media and other methods. This course includes understanding basic marketing concepts, leveraging social media, and developing a marketing plan. Lecture. Optional pass/no pass grade. Transferable to CSU.

A management career path is not a straight line. Nor is it the same for everyone. Yet all management career paths have a starting point. All have milestones along the way. The Management program at GWC is the starting point for several management paths such as:

  • Administrative Service Managers
  • Computer Information Manager
  • Construction Manager
  • Engineering and Natural Science Manager
  • Entrepreneurship and Small Business Management
  • Financial Management
  • Hotel and Lodging Management
  • Human Resources and Labor Relations Manager
  • Industrial Production Manager
  • Marketing, Advertising, and Public Relations Manager
  • Medical and Health Services managers
  • Property and Real Estate Management
  • Purchasing Manager
  • Retail Manager

Alice K. Rivera (Dept. Chair)
Associate Professor, Accounting
B.S., University of California at Los Angeles; M.B.A, California State University at Fullerton; Certified Public Accountant
arivera78@gwc.cccd.edu

Bern Baumgarter
Instructor, Business
B.S., University of New Mexico; M.S., University of California Berkeley
bbaumgartner@gwc.cccd.edu

Diana Carmel
Professor, Business, Management, and Marketing
A.A., Golden West College; B.S., University of Redlands; M.A., National University; further gradu­ate study: University of California at Irvine.
dcarmel@gwc.cccd.edu

Christopher L. Hamilton
Professor, Business
A.A., Fullerton College; B.A., California State University at Fullerton; J.D., Western State University College of Law.
chamilton@gwc.cccd.edu