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Business/Career & Technical Education Division

Chris Whiteside, Dean

For more information contact:
Mary Wallace

Division Coordinator
mwallace@gwc.cccd.edu
714-895-8792

MARKETING

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

The Marketing major at GWC provides you with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

Associate In Arts Degree In Marketing

Required courses | Semester at a Glance


Associate In Arts Degree In Marketing

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units
Marketing G100 – Principles of Marketing – 3 units
Marketing G135 – Retail Management – 3 units
Marketing G140 – Internet Marketing – 3 units
Management G155 – Customer Service – 3 units

Choose one course from the following list:
Business G130 or Business G139 – Introduction to Business Writing or Business Communication – 3 units
Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Associate In Arts Degree In Marketing

Semester 1

BUS G100 – Introduction to Business – 3 units
MKTG G100 – Principles of Marketing – 3 units
General Education – TBD

Semester 2

MKTG G135 – Retail Management – 3 units
MKTG G140 – Internet Marketing – 3 units
General Education – TBD

Semester 3

MGMT G155 – Customer Service – 3 units

One course from:
BUS G130 – Introduction to Business Writing – 3 units
or
BUS G139 – Business Communication – 3 units
MGMT G110 – Elements of Management – 3 units
General Education – TBD

Semester 4

General Education – TBD

Major Total: 18 units
GE Pattern: GWC AA, CSU General Education Breadth or IGETC Pattern: 21-39 units
DEGREE TOTAL UNITS (maximum): 60 units

Marketing Certificate Of Achievement

Required courses | Semester at a Glance


Marketing Certificate Of Achievement

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies. Program Level Learning Outcomes Upon completion of this program, students will be able to:

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.
Required courses

Business G100 – Introduction to Business – 3 units

Marketing G100 – Principles of Marketing – 3 units

Marketing G135 – Retail Management – 3 units

Marketing G140 – Digital Marketing and Electronic Commerce – 3 units

Management G155 – Customer Service – 3 units

Choose one course from the following list:

Business G130 or G139 – Introduction to Business Writing or Business Communication – 3 units

Management G110 – Elements of Management – 3 units

Total units: 18


Semester at a Glance – Marketing Certificate Of Achievement

Semester 1

BUS G100 – Intro to Business – 3 units

MKTG G100 – Principles of Marketing – 3 units

Semester 2

MKTG G135 – Retail Management – 3 units

MKTG G140 – Internet Marketing – 3 units

Semester 3

MGMT G155 – Customer Service – 3 units

Choose one course from the following:

BUS G130 – Introduction to Business Writing – 3 units

or BUS G139 – Business Communication – 3 units

MGMT G110 Elements of Management – 3 units

Total Units: 18 

Click here to view all courses  |  View all noncredit courses

The Business Department offers classes in other disciplines. Please see classes in Accounting, Business, and Management sections.

MANAGEMENT G110 – 3 Units

Course Outline (open new window)

Elements of Management

This course covers the framework of management principles and explores the functional roles of planning, organizing, leading, and controlling within business organizations. Lecture. Optional pass/no pass grade.

Transferable to CSU.

MANAGEMENT G111 – 3 Units

Course Outline (open new window)

Human Resources Management

Employment, wages and salary, and labor relations are explored from the viewpoint of employees and first-line supervision. Practical handling of a variety of typical personnel problems encountered in business and industry are simulated through the use of role playing. An objective of this course is to provide an unbiased consideration of labor and management problems in industry and to show the need for cooperation. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G115 – 3 Units

Course Outline (open new window)

Essentials of Organizational Behavior

(Formerly known as: Behavioral Management) Emphasis will be placed on the application of behavioral science approach to management and employer/employee relationships. Various psychological principles which affect employee motivation and productivity will be explored in depth. Also included will be experiential exercises and role-playing. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G130 – 3 Units

Course Outline (open new window)

Team Building and Group Dynamics

Students are led through all aspects of team formation and management, such as goal setting, assessment, mid-course correction, and closure. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G140 – 3 Units

Course Outline (open new window)

Business and Organizational Ethics

This course introduces students to the ethical concepts that are relevant to resolving moral issues in business, including development of reasoning and analytical skills needed to apply ethical concepts to business decisions. Identification of the moral issues involved in the management of specific problem areas in business and an examination of the social and natural environments within which moral issues in business arise are also emphasized. Lecture. Optional pass/no pass grade. Transferable to CSU.

MANAGEMENT G152 – 3 Units

Course Outline (open new window)

Starting a Business – Entrepreneurial Small Business

(Formerly known as: Small Business Ownership and Management) This course covers the basics of planning and starting a new business including personal and organizational readiness, entrepreneurship options and opportunities, business idea development and analysis, business plan development, funding and support resources, and new business launch. Lecture. Letter grade only. Transferable to CSU.

MANAGEMENT G155 – 3 Units

Course Outline (open new window)

Customer Service

(Formerly known as: Customer Service for the 21st Century)

This course teaches students skills, strategies, and techniques for developing, improving, and delivering quality customer service to attract new customers, retain existing customers, and increase overall profitability within an organization. Lecture. Optional pass/ no pass grade. Transferable to CSU.

MANAGEMENT G155N – 0 Units

Course Outline (opens new window)

Customer Service

This noncredit course teaches students skills, strategies, and techniques for developing, improving, and delivering quality customer service to attract new customers, retain existing customers, and increase overall profitability within an organization. Lecture. No credit. Not transferable, not degree applicable.

MANAGEMENT G162 – 3 Units

Course Outline (open new window)

Managing a Small Business

This course covers the concepts, operations, and approaches for managing a small business. Content areas include planning and budgeting, accounting basics, marketing and promotion, employee and contractor management, inventory management, risk management, and business growth and improvement. Lecture. Letter grade only. Transferable to CSU.

MANAGEMENT G163 – 1.5 Units

Course Outline (opens new window)

Basic Accounting Concepts for Small Business

(Same as: Accounting G163) This course teaches small business owners to perform basic accounting functions such as managing receivables and payables, bank reconciliations, and financial statements. The course also equips small business owners with the ability to read and understand financial statements in order to analyze operational performance, evaluate financial condition, and assess certainty of future cash flows. This course will also provide information for developing start-up cost estimates and financial projections. Lecture. Optional pass/no pass grade. Transferable to CSU.


MARKETING G100 – 3 Units

Course Outline (opens new window)

Principles of Marketing

A survey of the functions of business activity relative to the distribution of goods and services. Studies include retail and wholesale distribution channels, market functions, policies, promotion, pricing, research, product development, and consumer behavior. Lecture. Letter grade only. Transferable to CSU.

MARKETING G135 – 3 Units

Course Outline (opens new window)

Retail Management

Studies deal with the operations of an established retail business. Problems of merchandising (buying, pricing, stock control, credit control, public, and personnel relations) are considered. Emphasis is placed upon solution of actual retail problems. Lecture. Letter grade only. Transferable to CSU. May not be offered each semester.

MARKETING G140 – 3 Units

Course Outline (opens new window)

Internet Marketing – e-Commerce

(Formerly known as: E-Commerce—Selling On The Internet, Internet Mark)

This course examines digital marketing and electronic commerce – how they are conducted and managed, as well as major opportunities, limitations, issues, and risks. The course also explores electronic commerce strategy, social and mobile marketing, online security, and how to develop an electronic commerce presence in both business-to-consumer (B2C) and business-to-business (B2B) models. Lecture. Optional pass/no pass grade. Transferable to CSU.

MARKETING G157 – 1.5 Units

Course Outline (opens new window)

Finding and Knowing Your Customer

(Formerly known as: Market Research for Small Business)

This course is designed to enable those who are interested in launching their own business to inexpensively research their potential customers and determine the best way to satisfy their customer’s needs. Understanding the market and target customer(s) is a critical success factor for any business. Lecture. Optional pass/no pass grade. Transferable to CSU.

MARKETING G167 – 1.5 Units

Course Outline (opens new window)

Marketing and Social Media for Entrepreneurs

This course is designed to enable new and existing small business owners with concepts and strategies to market their idea or business using social media and other methods. This course includes understanding basic marketing concepts, leveraging social media, and developing a marketing plan. Lecture. Optional pass/no pass grade. Transferable to CSU.

Popular jobs for marketing degree holders

  1. Marketing Manager
  2. Sales representative
  3. Marketing specialist
  4. Sales Manager
  5. Public Relations specialist
  6. Account Manager
  7. Business Intelligence analyst
  8. Social Media Specialist
  9. Event and Promotions Director
  10. Marketing Account managers

Alice K. Rivera (Dept. Chair) Associate Professor, Accounting B.S., University of California at Los Angeles; M.B.A, California State University at Fullerton; Certified Public Accountant arivera78@gwc.cccd.edu

Bern Baumgarter Instructor, Business B.S., University of New Mexico; M.S., University of California Berkeley bbaumgartner@gwc.cccd.edu

Diana Carmel Professor, Business, Management, and Marketing A.A., Golden West College; B.S., University of Redlands; M.A., National University; further gradu­ate study: University of California at Irvine. dcarmel@gwc.cccd.edu

Christopher L. Hamilton Professor, Business A.A., Fullerton College; B.A., California State University at Fullerton; J.D., Western State University College of Law. chamilton@gwc.cccd.edu