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Business/Career & Technical Education Division

Chris Whiteside, Dean

For more information contact:
Mary Wallace

Division Coordinator
mwallace@gwc.cccd.edu
714-895-8792

MARKETING

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

The Marketing major at GWC provides you with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

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Popular jobs for marketing degree holders

  1. Marketing Manager
  2. Sales representative
  3. Marketing specialist
  4. Sales Manager
  5. Public Relations specialist
  6. Account Manager
  7. Business Intelligence analyst
  8. Social Media Specialist
  9. Event and Promotions Director
  10. Marketing Account managers

Bern Baumgarter
Instructor, Business
B.S., University of New Mexico; M.S., University of California Berkeley

Diana Carmel
Professor, Business, Management, and Marketing
A.A., Golden West College; B.S., University of Redlands; M.A., National University; further gradu­ate study: University of California at Irvine.