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The Management Department offers courses for transfer students as well as working students seeking additional professional skills. The course offerings range from the general management to specialized areas such as human resources, organizational behavior, and entrepreneurial studies.

Given the broad nature of the management discipline, individuals with a management background may be employed in vastly different occupations. Some can be floor managers, while others are high-level financial analysts at a Wall Street firm. The education requirements and pay scales of these occupations are also quite different, yet both can have a degree in management.

The job of the Marketing, Sales and Service industry is to advertise and promote products so customers want to buy them. People who work in this industry use their creativity, imagination, and persuasive skills to get people to want and purchase the products they seek to sell. Using today’s diverse and powerful communication tools and improved transportation systems, it is now possible to market, service and sell products to anyone anywhere in the world.

The Marketing major at GWC provides you with the fundamentals of marketing, sales, and customer service and prepares students that are pursuing four-year business and marketing degrees. The major is well suited to provide academic and career foundations for marketing related fields including communication skills, marketing concepts and techniques, and related technologies.

Apply now to GWC

Business and Career Education

Christopher "Chris" Whiteside
Executive Dean Business and Career Education

For more information contact:
Diana Rochat
(714) 988-4366

Division Office
(714) 895-8792

A management career path is not a straight line. Nor is it the same for everyone. Yet all management career paths have a starting point. All have milestones along the way. The Management program at GWC is the starting point for several management paths such as:    

  • Administrative Service Managers
  • Computer Information Manager
  • Construction Manager
  • Engineering and Natural Science Manager
  • Entrepreneurship and Small Business Management
  • Financial Management
  • Hotel and Lodging Management
  • Human Resources and Labor Relations Manager
  • Industrial Production Manager
  • Marketing, Advertising, and Public Relations Manager
  • Medical and Health Services managers
  • Property and Real Estate Management
  • Purchasing Manager
  • Retail Manager

Alice K. Rivera (Dept. Chair) Associate Professor, Accounting B.S., University of California at Los Angeles; M.B.A, California State University at Fullerton; Certified Public Accountant

Bern Baumgarter Instructor, Business B.S., University of New Mexico; M.S., University of California Berkeley

Diana Carmel Professor, Business, Management, and Marketing A.A., Golden West College; B.S., University of Redlands; M.A., National University; further gradu­ate study: University of California at Irvine.

Christopher L. Hamilton Professor, Business A.A., Fullerton College; B.A., California State University at Fullerton; J.D., Western State University College of Law.